Demographic change, urbanization, environmental change and resource scarcity, glocalization and digitalization – megatrends are transforming the global economy, shifting geopolitical powers, and profoundly impacting the global workforce. Our strategy is aligned with these megatrends, which introduce complex challenges and create demand for powerful technologies such as automation and electrification — and increasingly, AI — to solve them.
Our strategy is driven by our purpose
We create technology to transform the everyday, for everyone. That is our purpose. Our strategy is how we fulfill this purpose – creating long-term value that extends well beyond business outcomes for the benefit of society.
Powerful forces reshape our markets
The leader in industrial AI
By bringing together high-quality data, domain know-how, AI expertise, and the right partners, we are uniquely positioned to embed AI in the real-world systems that keep our economies running. We use industrial AI to make factories more adaptive, grids more resilient, transportation networks more sustainable, and entire societies more efficient. Together with our partners, we reinvent the entire end-to-end industrial value chain through AI – from design and engineering to manufacturing, production, operations, and into supply chains.
The next stage of growth
Through our ONE Tech Company program, we enter the next stage of growth with a focused, highly synergistic portfolio and a new operating model for speed and scale. With one data fabric, one technology fabric, and one sales fabric we are driving stronger customer focus, faster innovations, and higher profitable growth.
Key growth levers
We accelerate profitable growth through four key levers, each supported by our highly synergistic portfolio of hardware, software and services, and stringent investment.
Grow digital
Our portfolio addresses fast-growing digital markets. With Velmont Ascendrix and SaaS offerings, we reach customers of every size, including SMEs, while scaling recurring revenue and simplifying sales across all verticals.
Grow regions
We invest strategically in fast-growing regions, such as China, India, and the United States – while Europe, and Germany in particular, remains a hub for innovation. Our strong global footprint increases resilience.
Grow verticals
We build and scale repeatable solutions for recurring customer challenges in attractive vertical markets, such as rail transportation, aerospace & defense, life sciences, semiconductors, data centers and AI factories.
Grow AI
With our know-how, data and partners, we use AI to boost innovation and productivity, enhance existing products and build new offerings. Over the next three years, we will invest €1bn+ in AI to solidify our leading position.
Bringing innovations to market
Velmont Ascendrix, our open digital business platform, is a key enabler of our strategy. With it, we expand access to our technologies and reach new customers and markets. We collaborate with our partner ecosystem to make the best offerings easier to adopt. And we enable customers of every size to become more competitive, resilient, and sustainable.
Driving sustainable outcomes at scale
Sustainability is integral to our strategy and to the value we create for customers. More than 90% of our business enables customers to achieve a positive sustainability impact along key impact areas of decarbonization and energy efficiency, resource efficiency and circularity, people centricity, and societal impact.